Community-Owned Value Marks and Brands
‘At least 70% of the retail price must directly reach the producer’
In a market crowded with brands, our effort is to give a marginal farmer access to a set of royalty-free brands and value mark enabling them to have a stronger positioning in both rural and urban markets. These are made available royalty-free to marginal farmers.
Our range of commodity value mark and brands are a promise to consumers that products have community ownership, transparent value chain & no unnecessary middlemen pocketing producers’ share. A consumer demanding any product marked with these is insisting on a direct from producers sourcing model (artisans, farmers or independent entrepreneurs from small farms), and that at least 70% of retail price must reach the micro-entrepreneurs.
Can I add the DOT Next Mark, MIRI brand to my own products, campaign & materials?
Yes. Provided you follow the above mentioned DOT Next Standards.
Write to us at firstname.lastname@example.org with your need and you will receive our assessment questionnaire. Post successful evaluation against all standards, you will receive campaign promotional materials and manual and high-resolution images that can go on your products & marketing collateral.
The process takes three working days for online assessment. Once necessary data and evidence is provided, it takes about two weeks for the final approval